They say that nothing succeeds like success!

That’s certainly the case at Bar Graphic Machinery, where helping customers capitalise on their success lies at the heart of this Bradford label converting and finishing equipment manufacturer’s own success story.

Bar Graphic customer, Warwickshire-based specialist label printer Labelaid Limited, is a case in point.

Such was customer demand at this 25 year old Warwickshire specialist label printer that they found themselves up against the limits of what they could produce in their finishing and plain labels division.

Labelaid’s managing director Adrian Gough takes up the story: “It was obvious we had to increase capacity to meet ever increasing demand, the only question was how best to do it. We decided to go to LabelExpo Europe as this would give us the perfect opportunity to have a really good look at what was available, right across the market.

“So impressed were we with Bar Graphic’s new Elite eDSR Easy Load high speed die cutting slitter/rewinder, we placed our order there and then, on the stand.

“Since the day it was installed the machine hasn’t stopped. Its productivity output is amazing and we’re already talking to Bar Graphic about a second machine”.

Adds Bar Graphic’s sales manager Daniel Carr: “Nothing is more rewarding than helping an already successful customer become even more successful. Having now delivered this first Elite eDSR to Labelaid Limited, we look forward to helping boost their success for many years to come.”