Raising the Bar at Richfield Labels

Specialist label printer Richfield Labels in Reading is making easy work of converting difficult, durable high-spec polyester substrates - thanks to an investment in Bar Graphic Machinery’s latest generation of high speed, easy-load die cutting finishing systems.

Richfield Label’s director Simon Blackburn comments: “Bar Graphics offered us exactly what we were looking for, laying on a live demonstration of some of our more challenging polyester materials being converted with ease. Other advantages that impressed us were the machine’s short web path, set up time and overall flexibility.” 

“Richfield Labels have been manufacturing labels and tags at our factory in Reading since 1996 and have recently moved into much larger manufacturing facilities.  Renowned for quick turnaround, service and product knowledge we felt we could improve this even more with an order for the all new BGM Elite High Speed easy load die cutting slitter rewinder.” 

Bar Graphics sales manager Daniel Carr comments: “We are delighted that Richfield labels has purchased one of our all new BGM Elite eDSR’s this high speed easy load die cutting slitting rewinder, is fitted with BGM’s latest easy load die station that enables the operator to effortlessly load the dies into the machine, the weight of the die being supported by the bottom guide rail. This technique vastly improves operator set up and handling time and also reduces the risk of damage as a result of incorrect loading, a common occurrence in conventional die station loading situations. The robust die station accommodates most styles of dies, utilising customers’ existing dies and minimising tooling costs.”